The global virtual fitting room market size was valued at USD 2.73 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 25.2% from 2021 to 2028. The intervention of Augmented Reality (AR) and Virtual Reality (VR) in virtual fitting room solutions to articulate realistic impressions is expected to majorly fuel the market growth. Furthermore, the rising popularity of the e-commerce sector, growing concerns of online fashion retailers about delivering products that fit appropriately, and the need to cater to the customized demands of customers to survive in an increasingly competitive market are also expected to create promising growth opportunities for the market over the forecast period.
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